Mission & Margin is the Business of Healthcare

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‘Marketing mindset’ a key to transforming healthcare, digital health?

In this Interview

Chief Clinical Executive for Care Transformation
Atrium Health

Zeev Neuwirth MD serves as Atrium Health’s Chief Clinical Executive for Care Transformation & Strategic Services. He has over a dozen years of experience in care redesign, quality improvement, & innovation and is industry advisor to healthcare start-ups. Newsweek, Forbes, Fast Company, WebMD, The Yale School of Management Journal, and two Harvard case studies have featured his healthcare delivery transformation efforts. Dr. Neuwirth also hosts healthcare podcast, Creating a New Healthcare. His Reframing Healthcare - A Roadmap for Creating Disruptive Change published April 2019 was rated Amazon’s #1 New Release in the categories of Healthcare Administration & Healthcare Policy. Dr. Neuwirth is an alum of Tufts University and the University of Pennsylvania School of Medicine. He received a Masters in Healthcare Management from the Harvard School of Public Health, where he has also lectured on healthcare strategy & innovation.

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