Mission & Margin is the Business of Healthcare

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Leadership and Healthy Communities

In this Interview

SVP & Chief Transformation Officer
Atlantic Health

Mr. Wilkins serves as Senior Vice President and Chief Transformation Officer at Atlantic Health System. He previously led commercial operations for Quest Diagnostics and also spent 28 years with Danaher - Beckman Coulter. Mr. Wilkins serves on the Board Directors for St. Joseph Hoag Health - Providence St Joseph Health, serves as Chair for the California Hospital Association (CHA) Governance Forum, is a member of the Office of Health Equity Advisory Committee for the California Department of Public Health and was a member of the Board of Trustees for the American Hospital Association. He now serves as a member of the America Hospital Association’s Committee on Strategy and Innovation and the Institute of Diversity and Health Equity.

Chief Marketing Officer, US & Canada Region
GE Healthcare

Joe Gasque is the Chief Marketing Officer for the $8 billion US & Canada region of GE Healthcare. His responsibilities include recruiting, developing and incentivizing commercial talent, commercial deal support, and engaging healthcare professionals to drive demand and brand preference through regional marketing programs. He serves on the boards of the Charlotte Chamber of Commerce, Healthy Charlotte Collaboration Committee, UNC Charlotte College of Health and Human Services and is a member of the GE Corporate Executive Team for Clemson University.

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